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To see what Databox can do for you, including how it helps you track and visualize your performance data in real-time, check out our home page. Question: do you know, right this minute, how the content your team has been creating is actually ranking? And for which keywords? Most marketers have a general idea of how their SEO efforts perform. They can tell you the number of organic visitors they generate or maybe even the number of keywords they’re currently ranking for in the top 10 search positions. Beyond that, things get a little foggy. Other key information like the search volume, keyword difficulty, changes in keyword positions, SERP features for these target keywords are left unclear. And that’s why it is important to create a keyword report. So how can you build a more sophisticated keyword ranking report in order to better understand, and more importantly, optimize your content marketing efforts?

One essential aspect of link building and public relations is outreach. The procedure entails contacting web admins and requesting an inbound link to your website. However, one of the most common problems with an outreach email campaign is finding the correct contact information. Your email will most likely go unread if you don’t reach the right person. Companies that don’t always list their employees’ email addresses further complicate matters. How does it work? To begin your search, type in the company’s URL. You’ll need to create an account to see the full results and use other features like search filters and CSV downloads. This indicates that an email is currently active and in use. You get 50 free searches per month with a free account, but you can always upgrade to a premium plan as your outreach strategy expands. The free plan is ideal for those just getting started with outreach for link building. Majestic SEO crawls the web and stores backlink data in two indexes: Fresh and Historic.

If you are not well-acquainted with technical considerations, read the Web Developer’s SEO Cheat Sheet. How accurate are your local business listings? Make sure customers find you with the power of Moz Local, our local SEO & reputation management tool. Online mentions of a local business’ complete or partial NAP come in two flavors: structured and unstructured citations. Structured citations are formal listings of local businesses on platforms like Yelp, Nextdoor, or TripAdvisor. Unstructured citations are any other reference to a business on platforms like blogs, news sites, or other types of websites that aren’t formal local business directories. It’s believed that Google takes note of both types of citations, and structured citations, in particular, are believed to underpin local rank. Accuracy - Does the basic contact info on your citations match across the internet and match what’s published on your website? Distribution - How many platforms are listing and citing your business?

You can check the spam score, research top content that’s outperforming other pages, and analyze anchor text when sites are linking to you. Run backlink analyses on complete domains or single web pages with Raven’s backlink analysis tool. Link opportunities: Locate backlink opportunities and strategies with Backlink Explorer, showing you who is linking to your website or that of your competitors. Send a link to the Backlink Manager when you’ve identified opportunities for growth. Backlink tracking: Generate metrics that show how your link-building efforts are going, including link status and type, domain authority, data added, referring URL, and more. Backlink analysis: Raven pulls in data from Moz and Majestic to help you round out backlink research and create a backlink profile for competitors. Semush gives you lots of options for link building. The tool is the largest backlink database out there and helps you find backlink opportunities to boost your SEO. Link opportunities: Monitor brand mentions and competitor brand mentions in real-time to generate ideas.