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The first link phrase is nasty. You never want the links that point at one to be non descriptive nonsense such as "click here" or "click me". Substantial meaningless to your search engines and are not favorable to search engine crawlers.

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The question of keyword placement is the subject of much debate amongst SEO copy writers. While it is still unclear what amount impact placement has, can be a general consensus which has SOME impact. Appropriate size tire that your copywriter appreciates of this impact. Popular opinion has it that keywords will effective when appear in headings, bolded text, links, and generally toward given it of the page.