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Top 10 Online Shopping Sites in the UK For Clothes

Shop everything from pyjamas to designer clothing at one of the UK's most renowned department stores. Expect to find brands like Reformation, Rixo and Professional Series Cat6 Cable Ganni alongside beauty, homeware tech, and much more.

ASOS offers more than 850 brands in petite tall, tall, and curvaceous ranges. Popular with the masses, Oh Polly offers two-piece sets and body-con dresses while the cult-favourite Nasty Gal is a vintage-inspired store that focuses on styles. Fast-fashion behemoth BooHoo offers a selection of womenswear that is affordable.

ASOS

ASOS was founded in 2000 with the trendy shopper in their twenties as its target audience. The company initially raised startup funds through the sale of cheap replicas of the clothes worn by celebrities like Sienna Miller and Kate Moss. However, a year later founders Nick Robertson and Susanne Clarke decided to concentrate solely on clothing since they could earn the highest profits.

The ASOS website has a wide variety of sizes and items including maternity and extra size clothes accessories, shoes, and stationary. It also has a selection of fashion guides and #AsSeenOnMe posts to inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app offers seamless shopping, with saved items being synced and quick checkout. The app shows stock information to prevent disappointment if an item is not in stock. This is an excellent illustration of how retailers can use e-commerce technology to increase customer engagement and increase brand loyalty.

George at ASDA

George, Asda's fashion label, was founded in 1989. It has clothing for men, woman, and children. George offers a wide selection of affordable and ethically sourced clothing. Customers can shop online, at over 500 Asda stores, and on the George website.

The collection is influenced by the 'quiet luxe trend and includes pieces made from linen, cotton, and silk blends. The line includes slouchy suiting, Green Purple Artificial Succulent ribbed knit separates, and printed co-ords. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and can go up to about 77 pounds (for complete suits).

ASDA George, a fast fashion retailer, develops new store plans and guidelines "generally every six weeks". Visual Retailing's retail software to modernize and ensure the future-proofing of its planning process. It is now able to create visual merchandising layouts and briefs with unprecedented speed efficiency, speed, and ease. StyleShoots is a multi-purpose photo machine, removes clothing from the background and then uploads them to Visual Retailing for immediate use in VM Layouts. This aids in enhancing the compliance of merchandising and ensure that all of its stores have the same information.

Debenhams

Debenhams, one of the UK’s oldest department stores, offers an array of clothing and other items. It also features a great assortment of brands, and offers regular sales and discounts. The company also provides various services to help its customers find the items they're searching for.

The store was established in 1778 as a draper's shop in London. In the past, it has grown into a huge chain of department stores with an international presence. It is a renowned retailer of fashion that is renowned for its exclusive brands and designer clothing. It has a huge online presence.

While a few Debenhams stores have shut down during the COVID-19 epidemic, it has continued to operate online. Boohoo Group purchased the company's website and brand for PS55million. The purchase underscores the growing power shift from retailers who are weighed down by brick and mortar investments to their more agile online counterparts. This trend is likely to continue as the number of shoppers decreases in physical stores.

Topshop

Topshop is a fashion store that sells men's and women's clothes, as well as accessories. It offers a variety of lines, including Collections and Boutique. The company also offers an option to style services that suggest clothes based on the individual's style. This is a great option for people who are unsure or beginners.

The company's fortunes have taken a turn for the worse, and now it looks like the entire Arcadia group - which includes Dorothy Perkins, Topshop, and Boohoo could be on the brink of collapse (Yahoo Finance 2012). The company's fortunes took a turn to the negative and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance, 2012).

What was the thing that saved Topshop in the past was its unique selling point of being the closest shopper on the high street could get to catwalk fashion, but this was the thing that ultimately ended it. Asos and Boohoo began to offer the same styles that were trending at a lower cost. Shops were shut down by the thousands.

Misguided

Missguided, a fashion-focused UK website, sells stylish pieces that are inspired by the style of celebrities. The site has a feminine theme with pink and white. On its website, it also offers a variety of models and products for women. The site offers free next-day delivery and students can avail a discount for customers.

The site is targeted towards 16-34 year-olds and has a large range of products. The brand is a competitor of Boohoo which is a fashion retailer who also sells trendy clothes to the same target audience. The site has bold headings with images of clothing. Boohoo allows users to sign up to their newsletter and receive updates regarding new products.

Nitin Pasi founded Missguided in 2000. He described the aesthetic as "Kardashianesque". In 2022, Missguided was placed in administration, with millions of dollars owed to its suppliers. The company was saved by Mike Ashley’s Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

In 2006, the company was founded by Mahmud Kamani and Carol Kane, Boohoo is an online fashion retailer with its headquarters in Manchester. It has customers in more than 100 countries. Its own brand of fashion clothing is designed and sourced mostly from the United Kingdom. In addition to its own label, the company also sells brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The brand's business model is based on a strategy that maximizes profits by catering to a younger demographic that craves new and on-trend clothes at a reasonable price. This segment, which is comprised of those under 30 years old is a huge market segment globally.

Boohoo's employees receive a number of benefits, including competitive bonus schemes and long-term financial security via pension plans. The company also prioritizes employees' health and wellness by offering gyms on site and free healthcare cash plans, and mental health services. The company is well-known for its commitment towards size inclusivity. It offers detailed size charts for clothing sizes to help shoppers find the right fit.

Amazon

Amazon UK is the largest online store in the world. It has a broad selection of clothes, footwear and accessories. You can also purchase items for your home, groceries and DIY tools. The site features a variety of international brands and product.

Other e-commerce shops worth a look include River Island for fashion-led pieces inspired by catwalks and celebrity style, Mango for affordable yet stylish Spanish clothes that look like a lot higher priced than they actually are as well as Lavish Alice which is a go to for fashion-forward designs that are great for both dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are fans of the website's fashions.

John Lewis, a department chain of stores, is a important place to visit for those who love fashion. Their range includes modern electronics and cosmetics. They also stock a wide assortment of household items including unique tea caddies.