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The Importance of a Marketing Content Planner

Content planners are responsible for creating a vision of content creation publication, distribution and publication. They also have to monitor and evaluate the effectiveness of a strategy.

This type of content informs the audience about the company's products and services. It also assists the audience to resolve issues and meet their needs.

A marketing content planner could be a spreadsheet or a third-party tool. The difference lies in how you make use of it.

1. Identify Your Goals

The famous quote, often attributable to Benjamin Franklin although perhaps never heard by him, holds the truth: "If you fail to plan, you are planning to fail." Getting from a strategic vision to an efficient content marketing engine requires structure, workflow efficiency and clear communication.

Identifying your goals is among the most crucial steps in this process. You can either start with high-level goals for your business, or you can make use of the SMART Framework to make them more specific. It's also a good idea to look over your current goals for content to ensure they're still in alignment with your current strategy.

Being aware of your objectives will help you monitor how well each piece of content performs. This will help you determine what is working and what needs improvement and allow you to make necessary adjustments and improve overall performance. This will ensure that you're meeting your overall goals and delivering high-quality content to your customers.

2. Identify Your Audience

Knowing your audience will aid in creating content that is relevant, effective and engaging. The best way to do this is by conducting research and identifying the characteristics of your ideal customer personas. This can be done using surveys, data analysis and other methods to gather details about your customers.

You can then use the results of your research to determine the kinds of saas content marketing company that will be most effective for your company. This could include anything from blog posts, podcasts, social media posts and webinars. Once you've identified which formats will be most effective, it's time to start creating your content plan.

A content planning tool will assist you in keeping on top of marketing goals and ensure that the appropriate people are working on the most relevant projects. It can also improve productivity by allowing teams to focus on the most important things and staying clear of distractions. CopyPress provides a no-cost Content Analysis Report that you can download today.

3. Choose Your Ideal Platforms

When creating digital content, it's crucial to tailor it to the ideal platform. Instagram users want aesthetically pleasing images, whereas TikTok audiences enjoy trendy short-form videos. Performing some market research can help you discover your ideal users and their preferred platforms.

A successful marketing content planner will outline all the steps required to convert your ideas into a completed asset. It will provide a framework to help you achieve your objectives and ensure that everyone on your team is on the same team.

A tool for planning content such as Monday and Kapost can aid in this by allowing you create tasks, assign them to others, collaborate and track progress on a single dashboard. There are more sophisticated tools, like Wrike, which offer drop-down menus, an actionable table, a message board, and an overall project timeline. Both come with a no-cost version, and more extensive subscriptions for teams that need more advanced capabilities.

4. Find Your Content Types

No matter if you're an individual influencer or an enterprise marketing team, a content marketing agency planner helps you organize your ideas and ensures everyone is on the same page. It's a great tool for managing content for projects that have more time to lead, such as quarterly or annual campaigns.

A good content planner can assist you in determining the kinds of content to create and the best way to create them. This includes determining what format your content should be presented in like blog posts, infographics podcasts, case studies, or social media press releases. This should include a schedule of when these pieces are to be produced and published.

You should also keep track of the metrics that relate to your goals for content marketing like traffic and engagement. This will help you evaluate your results and make the needed adjustments. Using a tool like Ahrefs will help you understand what's working and what's not. It also gives you insights on your competition's performance.

5. Determine the goals of your content

If you set clear content objectives that will help your team remain on track to reach their goals. Clare goals will help you reach your goals for content marketing, whether it's to increase SEO traffic by updating blog posts or improve customer retention by arranging webinars.

A good content planner will help you define your objectives by laying out a well-organized workflow and allowing for collaboration. It can also include tools like image-generation software prompts for text-to-image and social management software to streamline the process.

A marketing content planner will aid you in identifying your metrics, key performance indicators (KPIs), and other crucial factors. This will enable you to monitor your content's effectiveness and make changes to improve your marketing campaign. Bounce rate as well as website traffic and social media shares are all examples of metrics that can be measured. These metrics must be tracked throughout the content lifecycle, including production and publication.

6. Identify Your Resources

A great content strategy will be useless if you don't have the resources to implement it. When planning, ensure you have enough money to accomplish the tasks you've laid out. This can include team or salary payments production costs as well as web space and marketing strategies.

Once you've got the budget in place, you can start assigning responsibilities to each task. You might assign different members of your staff to conduct keyword research, copywriting and editing, or design. You can also use a tool like Sprout to ease the process of scheduling content across different platforms and channels.

Sprout lets you connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn corporate pages, as well as Google Business Profiles, all from one dashboard. The scheduling tools offered by Sprout include an image library to simplify asset management and save time when creating posts.

7. Find your Key Performance Indicators

It's important to ensure that your marketing efforts are worth it if you're spending lots of time writing content. You can boost your performance by analyzing and tracking the most important performance indicators.

As an example the number of repeat customers is a common KPI employed by content marketers. This metric can be used to determine if your content is converting customers to you and to identify areas to improve your future campaigns.

It's also important to establish the type of content you'll create according to your objectives and your target audience. This could include blog posts, videos, infographics or social media posts. Once you have identified the various formats for your content, you should develop a strategy for each one that includes frequency and distribution. This will ensure that the right people are seeing your content at the right time.

8. Identify Your tracking methods

A marketing content planner is a useful tool for any company looking to improve their marketing efforts. It can help you keep track of your goals, audience, and resources while allowing you to assess how effective your strategy is over time.

A social media content calendar can help you decide the time when your posts are scheduled to go live, which will help ensure that your content marketing trends is published consistently. It also allows you to plan ahead for any holidays or events that may impact your audience's engagement.

A keyword content strategy is an excellent tool to improve your SEO strategies. It will help you find the most relevant keywords for your content, which can increase your search engine rankings and visibility. It will also allow you to determine the effectiveness of your keyword content strategy over time.

9. Find Your Measurements

Your marketing plan should help you determine which metrics are the most relevant for each piece, regardless of whether you organize your content by the theme or keywords. This will allow you to evaluate the effectiveness of your content so that you can keep improving it. A cloud-based marketing content planner, such as Optimizely CMP, can also aid in managing collaboration among team members and produce reports that are useful for making future content planning decisions.