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Missouri citizens authorized legal mobile and retail sports betting wagering, permitting controlled books to take bets next year.

The sports betting wagering ballot step passed by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.

Seven of the 8 states surrounding Missouri permit mobile or retail sportsbooks. That consists of Kansas and Illinois, which divided the Kansas City and St. Louis city locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting wagering this year.

" Missouri has a few of the best sports betting fans on the planet and they showed up huge for their favorite teams on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all six of Missouri's expert sports betting franchises, we want to thank the Missouri voters who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legislate sports betting wagering and guarantees we no longer lose valuable tax profits to our neighboring states. Most notably, the passage of Amendment 2 indicates a new, dedicated, permanent financing stream for Missouri classrooms."

Missouri sports betting wagering next actions

Voter approval implies up to 14 mobile sportsbooks might begin accepting bets next year. It is unlikely all 14 available licenses are utilized.

DraftKings and FanDuel financed almost every dollar of the "yes" project and will undoubtedly apply to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar casino or sports betting group (and pay an accompanying fee).

Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, in spite of opposing the ballot measure, will likely utilize its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely launch their respective books.

The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It remains unclear if they will launch mobile sportsbooks.

The remaining 6 licenses are scheduled for each of the major professional sports betting groups that play home video games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most of the ballot step.

Together with DraftKings, FanDuel and Caesars, Missouri wagerers must expect other leading nationwide brands consisting of BetMGM, bet365, BetRivers and Fanatics to look for market access.

Launch probability tiers IF Missouri citizens authorize sports betting wagering:

Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Highly likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars

Missouri's ballot procedure allows every Missouri gambling establishment to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments handled by the six casino operators are anticipated to open in-person sports betting options such as sports betting kiosks and possibly committed, full-service sportsbooks.

The 6 sports betting teams can likewise open in-person sportsbooks within or nearby to their particular home playing venues. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.

The language around the ballot step requires the very first certified sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The successful Missouri sports betting wagering project comes despite millions in financing opposing the procedure from among the state's largest sports betting stakeholders.

Caesars spent countless dollars to beat the step. In many other states that connect online sports betting wagering with a state's brick-and-mortar gambling establishments, an operator is given a minimum of one license per handled residential or commercial property.

In that circumstance in Missouri, Caesars would be paid for at least 3 possible licenses, one for each casino it handles. Instead, Caesars only has one. In states with the license-per-property model, business can either open additional in-house books or, more commonly, subcontract the license to a competitor that pays an accompanying fee in exchange.

FanDuel and DraftKings, which have approximately two-thirds of U.S. nationwide sports betting deal with market share, could potentially have an upper hand on their competitors by making the pair of untethered licenses. It remains to be seen which 2 books will earn these slots, however the language around the ballot step would appear to favor the two national market leaders.

Polling earlier in the year revealed the "yes" vote with a small lead. Support efforts were boosted by 10s of millions invested by DraftKings and FanDuel.

A series of television and radio advertisements focused on the earnings legal sportsbooks would generate for Missouri public education. Opponents, moneyed mainly by Caesars, argued the supporters' advertisements were deceptive and the tens of countless predicted dollars raised would have a minimal effect in a state that already invests billions on education yearly.