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Marketing Content Examples For B2B Businesses
The best marketing content strategy content is emotional. It offers fresh ideas and insights to help people solve problems.
It doesn't matter if it's a captivating video presentation or an in-depth white paper, the top marketing content offers value to the audience and meets its branding goals. Learn from these eight branded content examples that do it right:.
Blog Posts
Blog posts are a popular type of marketing content that companies utilize to share their insights or thoughts on their websites. They can be educational or cover any topic. They can include polls, audio, video or images to increase the quality of the content. This improves the on-page SEO (search engine optimization).
The process of creating blog posts that are high-quality begins by conducting market research to discover and confirm a few key pieces of information about your readers. Once you have an understanding of your audience you can begin brainstorming ideas and writing.
Blog posts can be classified into a variety of categories, such as how-tos, listicles and infographics. These kinds of blog posts ensure that your website is filled with variety and offers the quality your visitors expect from you.
A blog post on how-to is a good example. It can teach your audience new techniques and assist them in solving a problem. This makes it an essential piece of content for marketing that keeps your audience interested. A curate collection is a specific type of listicle blog post that provides a number of actual examples to demonstrate a point. This kind of blog post can also be utilized as a tool for marketing to boost brand recognition and credibility.
Case Studies
Case studies may not be as exciting as a viral post, however, they're still one of the most effective marketing pieces you can create. They are great for showcasing your skills and establishing trust with potential customers. A good case study is about helping your audience solve a problem by showing them how your product or service helped a customer with a similar issue.
You can utilize different formats for your content marketing tools to make your case studies more interesting such as infographics and videos. Be cautious not to make your case studies into advertisements because this could damage the credibility of your company. Create an educational resource that can empower and inspire your readers.
You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This helps build trust and makes your website more credible. UGC is most effective when it is backed up by data.
White Papers
White papers unlike feature articles and blogs, typically longer and offer more information and research. B2B brands use them to show their thought leadership or provide a unique perspective to help readers make purchasing decisions, learn more about their industry, or find solutions for their business.
Because of their high level of content that is in-depth They are a fantastic way to build trust with casual readers and positioning businesses as an expert source of information. They also help move potential customers through the sales funnel.
White papers can come in many styles but the most effective ones are designed for specific audiences. This means everything from the tone of voice to distribution Strategy Content Marketing should be designed to appeal to your ideal reader.
White papers are frequently used to share research findings. However, it is easy for them stray from the area of practical application and into the realms of theory. To avoid this, backgrounders and problem-solving white papers should incorporate some form of success story to keep readers interested. White papers are also increasingly incorporating interactive designs. They let readers filter tables and charts to focus on the information they want which makes it easier for them to digest the content at a high-level and traverse the sales funnel.
Videos
Videos are an excellent way to connect with your audience. They're also an excellent tool for marketing in a lively and interactive manner. They are a great way to capture the attention of your target audience and communicating complicated concepts.
The most popular video types are instructional videos, demonstrations, and tutorials. These videos are meant to educate your customers on your products and increase their loyalty.
These videos can be used to highlight the expertise of your company and can be used as an article on your blog, or in an effective sales pitch. They can be a great way to connect with your target audience, particularly when they relate to current events or trends.
You can use testimonials to build confidence in your brand and inspire new customers. You can ask your current customers to share their experiences with your brand, or hop onto Reddit and host an AMA (Ask Me Anything) session. You can also create screen sharing videos and how-to videos that are targeted at specific pain points. For instance, if have an e-commerce solution that helps small to medium-sized businesses manage their online store, you can title your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials can also serve as a social proof tool to help people believe in an organization. They can be written or video format and are a powerful tool to increase sales and enhance a company's online image.
Testimonial marketing content is effective because it focuses on the unique requirements of each customer and how the company's product or service solved the issues. It also provides credibility to the company because it shows that other customers have also utilized the product.
If you decide to use testimonials, ensure that they contain the name, business name, and the title of the person. This will boost their credibility. It is also essential to make the testimonials as authentic as you can by using a person's face. This can also help to create an emotional connection between the brand and its customer.
While some businesses choose to have separate testimonials pages however, you can also incorporate them into other pages on the website. If a testimonial refers to an item for instance, you can display it in the relevant page for the product or checkout page. This will prevent the page being viewed less often than other pages and will still give the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages increase the amount of engagement visitors have. This kind of content can help you achieve the goal of converting visitors to leads. Interactive pages are more enjoyable than static pages with the typical signup form and marketing content.
In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its product's benefits while keeping the customer entertained. The landing page also has an easy form that offers multiple options to sign up, reducing the conversion path even further.
This interactive landing page created by TransferWise is another example. The first page uses real-world examples and social evidence to convince potential clients that the service will be worth it. The second screen allows users to fill out a simple form to get more information about how the product functions.
For B2B marketers with high-ticket products, a landing page is an opportunity to create a list of potential leads. In exchange for contact information you can offer an eBook or webinar trial for free or other content that will entice your audience to sign up.
Headache Trackers
Content should inform users about headache triggers and how to treat them, at the consideration stage. Infographics that provide data on the causes of headaches, or white papers that offer proprietary research on headache relief are a few examples. White papers require users to share their email address to gain access which helps to establish trust and authority with prospective customers. Headache trackers, applications that help users track things like their intake of food and stress levels, can also be useful content for the process of evaluating, Minen says. Minen advises users to be cautious when drawing conclusions based on the information from the tracking. It might not be a real reflection of the triggers that cause headaches.
The best marketing content strategy content is emotional. It offers fresh ideas and insights to help people solve problems.
It doesn't matter if it's a captivating video presentation or an in-depth white paper, the top marketing content offers value to the audience and meets its branding goals. Learn from these eight branded content examples that do it right:.Blog Posts
Blog posts are a popular type of marketing content that companies utilize to share their insights or thoughts on their websites. They can be educational or cover any topic. They can include polls, audio, video or images to increase the quality of the content. This improves the on-page SEO (search engine optimization).
The process of creating blog posts that are high-quality begins by conducting market research to discover and confirm a few key pieces of information about your readers. Once you have an understanding of your audience you can begin brainstorming ideas and writing.
Blog posts can be classified into a variety of categories, such as how-tos, listicles and infographics. These kinds of blog posts ensure that your website is filled with variety and offers the quality your visitors expect from you.
A blog post on how-to is a good example. It can teach your audience new techniques and assist them in solving a problem. This makes it an essential piece of content for marketing that keeps your audience interested. A curate collection is a specific type of listicle blog post that provides a number of actual examples to demonstrate a point. This kind of blog post can also be utilized as a tool for marketing to boost brand recognition and credibility.
Case Studies
Case studies may not be as exciting as a viral post, however, they're still one of the most effective marketing pieces you can create. They are great for showcasing your skills and establishing trust with potential customers. A good case study is about helping your audience solve a problem by showing them how your product or service helped a customer with a similar issue.
You can utilize different formats for your content marketing tools to make your case studies more interesting such as infographics and videos. Be cautious not to make your case studies into advertisements because this could damage the credibility of your company. Create an educational resource that can empower and inspire your readers.
You can also make use of case studies to show testimonials from customers and user-generated content (UGC). This helps build trust and makes your website more credible. UGC is most effective when it is backed up by data.
White Papers
White papers unlike feature articles and blogs, typically longer and offer more information and research. B2B brands use them to show their thought leadership or provide a unique perspective to help readers make purchasing decisions, learn more about their industry, or find solutions for their business.
Because of their high level of content that is in-depth They are a fantastic way to build trust with casual readers and positioning businesses as an expert source of information. They also help move potential customers through the sales funnel.
White papers can come in many styles but the most effective ones are designed for specific audiences. This means everything from the tone of voice to distribution Strategy Content Marketing should be designed to appeal to your ideal reader.
White papers are frequently used to share research findings. However, it is easy for them stray from the area of practical application and into the realms of theory. To avoid this, backgrounders and problem-solving white papers should incorporate some form of success story to keep readers interested. White papers are also increasingly incorporating interactive designs. They let readers filter tables and charts to focus on the information they want which makes it easier for them to digest the content at a high-level and traverse the sales funnel.
Videos
Videos are an excellent way to connect with your audience. They're also an excellent tool for marketing in a lively and interactive manner. They are a great way to capture the attention of your target audience and communicating complicated concepts.
The most popular video types are instructional videos, demonstrations, and tutorials. These videos are meant to educate your customers on your products and increase their loyalty.
These videos can be used to highlight the expertise of your company and can be used as an article on your blog, or in an effective sales pitch. They can be a great way to connect with your target audience, particularly when they relate to current events or trends.
You can use testimonials to build confidence in your brand and inspire new customers. You can ask your current customers to share their experiences with your brand, or hop onto Reddit and host an AMA (Ask Me Anything) session. You can also create screen sharing videos and how-to videos that are targeted at specific pain points. For instance, if have an e-commerce solution that helps small to medium-sized businesses manage their online store, you can title your video "How to Create a Shopify Store". This will allow it to rank higher in search engines.
Testimonials
Testimonials can also serve as a social proof tool to help people believe in an organization. They can be written or video format and are a powerful tool to increase sales and enhance a company's online image.
Testimonial marketing content is effective because it focuses on the unique requirements of each customer and how the company's product or service solved the issues. It also provides credibility to the company because it shows that other customers have also utilized the product.
If you decide to use testimonials, ensure that they contain the name, business name, and the title of the person. This will boost their credibility. It is also essential to make the testimonials as authentic as you can by using a person's face. This can also help to create an emotional connection between the brand and its customer.
While some businesses choose to have separate testimonials pages however, you can also incorporate them into other pages on the website. If a testimonial refers to an item for instance, you can display it in the relevant page for the product or checkout page. This will prevent the page being viewed less often than other pages and will still give the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages increase the amount of engagement visitors have. This kind of content can help you achieve the goal of converting visitors to leads. Interactive pages are more enjoyable than static pages with the typical signup form and marketing content.
In this interactive landing page for Mooala dairy-free milk, the brand employs an approach that is playful to convey its product's benefits while keeping the customer entertained. The landing page also has an easy form that offers multiple options to sign up, reducing the conversion path even further.
This interactive landing page created by TransferWise is another example. The first page uses real-world examples and social evidence to convince potential clients that the service will be worth it. The second screen allows users to fill out a simple form to get more information about how the product functions.
For B2B marketers with high-ticket products, a landing page is an opportunity to create a list of potential leads. In exchange for contact information you can offer an eBook or webinar trial for free or other content that will entice your audience to sign up.
Headache Trackers
Content should inform users about headache triggers and how to treat them, at the consideration stage. Infographics that provide data on the causes of headaches, or white papers that offer proprietary research on headache relief are a few examples. White papers require users to share their email address to gain access which helps to establish trust and authority with prospective customers. Headache trackers, applications that help users track things like their intake of food and stress levels, can also be useful content for the process of evaluating, Minen says. Minen advises users to be cautious when drawing conclusions based on the information from the tracking. It might not be a real reflection of the triggers that cause headaches.
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